Why Pour Now exists.

Alcohol beverage marketing has a measurement problem nobody built the layer to solve. Brands ship beautiful campaigns. Locator widgets drop the shopper on a dot that points to a retailer who hasn't stocked the product in months. Carting tools route the click to a marketplace where the brand's own customer becomes someone else's repeat-purchase data. Marketplaces grow rich on the spread between brand spend and retailer margin. The work is real. The proof is missing.

Pour Now is built on a different premise. Contribution, not extraction. Brands pay for attribution and measurement. Retailers get free, high-intent traffic in exchange for catalog data. Consumers get transparency and choice. No margins taken. No customer data resold. No walled garden. A model where everyone wins, especially the shopper, is the only model that holds in alcbev.

Cross-retailer attribution is the layer general retail solved a decade ago. Alcohol has fragmented versions inside walled gardens. Pour Now is the open layer.

Amazon Ads, Kroger Precision Marketing, Walmart Connect — general retail built retail media networks that close the loop between marketing spend and basket. Alcohol has a fractured version of this. Instacart Ads and DoorDash run walled-garden attribution. Nobody runs the cross-retailer layer that works across the 30,000+ retailers brand marketers actually reach. We do.

Paul Mabray and Andrew Levy run the company as a founder partnership in the Sergey-and-Larry archetype. Paul founded WineDirect which sold for over $300M, scaled VinTank into the world's largest wine software company, and learned the expensive lessons at PIX about what fails in alcbev tech. Andrew came from board chair to operating seat in 2026 with the partnership ethic and operating discipline the next chapter needs. They write together, sell together, and pick the next bet together.

Where we are: 450+ brands on the platform, 30,000+ retailers, 92 million digital offers normalized. Where we're going: the cross-retailer retail media network alcbev should have had a decade ago.